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iOS users more dedicated to applications

Research firm, Localytics has been analysing the iOS and Android app market. Their findings show that Apple iOS users are more loyal to the applications and Android users.

They analysed that 35 percent of Android users used their apps very often, 52 percent higher than the 23 percent of Android users who followed the same pattern.

24 percent of Android users launched an application just once, compared to 21 percent of iOS users. Localytics said “Improvements in both platforms suggests that many app publishers are simply building better apps, whether the app targets the mass market or a niche market.

The general public surely gained experience over the last year too, and are likely making more informed, discerning choices about what apps to try.” More information is available here.

Kitguru says: iOS users seem more dedicated to their applications.

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