AMD, headquartered in Sunnyvale, Calif., gained 8.2 share points in the discrete graphics market in the first quarter of 2010, lifting the chip maker to a 42.1 percent overall share of that market. Nvidia lost 8.2 share points during that same period, according to the research firm.
In mobile discrete graphics, AMD climbed to a nearly 50 percent share of the market. The company gained 9 share points during the first quarter and now has a 49.7 percent share of the market for discrete graphics processors built for notebook PCs.
AMD’s first-quarter gains can be attributed to the popularity of its ATI Radeon HD 4800 series and ATI Radeon HD 5000 series of discrete graphics products, as well as the ramping of new technologies like its Eyefinity multi-display support and the new Vision marketing campaign for AMD-based PC hardware platforms, according to the research firm.
KitGuru says: The popularity of the 5xxx has really helped AMD grow in the market.
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