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New video codec offers H.265 quality at half the storage space

This month, Fraunhofer HHI announced the H.266 Video Codec VVC. The new codec improves on H.265 by drastically reducing data usage while maintaining quality and support for high resolutions. 

Fraunhofer HHI dedicated several years of research and development to the new H.266 video codec. All of that hard work seems to have paid off too, with an impressive 50% reduction in file size compared to H.265 while offering similar quality results. The new codec also supports a wide range of resolutions, from SD, to HD, to 4K and even 8K. Given that roughly 80% of global internet traffic comprises of video data, this new codec is particularly valuable.

“If you consider that Fraunhofer HHI already played a key role in the development of the previous video coding standards H.264/AVC and H.265/HEVC, then we are happy with the fact that more than 50% of the bits on the Internet are generated by a Fraunhofer HHI technology,” adds Dr. Detlev Marpe, head of the Video Coding and Analytics department at Fraunhofer HHI.

Fraunhofer HHI said that the Video Codec was “developed together with partners from industry including Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony”.

Additional information can be found HERE.

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KitGuru Says: The new Video Codec is expected to benefit the many stream services available today, such as YouTube and Netflix. Hopefully we can see the adoption of the H.266 Video Codec on a wide scale in the near future.

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