CES 2026: HP unites OMEN and HyperX gaming brands for future gaming products

It’s been several years since HP acquired HyperX from Kingston. During that time, HP has operated its own gaming brand, OMEN, alongside HyperX. Now, the company is consolidating the two, with OMEN products rebranded under HyperX to unify its gaming portfolio across PCs, displays, peripherals, and software.

Leading the CES 2026 lineup is the HyperX OMEN MAX 16, which HP claims is the world’s most powerful gaming laptop with fully internal cooling. It supports up to 300W platform power, next-gen Intel Core Ultra 200HX and AMD Ryzen AI processors, and NVIDIA GeForce RTX 5090 Laptop GPU. The system features a redesigned Tempest Cooling Pro setup, a high-polling rate keyboard, and a 240Hz OLED display.

Also debuting is the HyperX OMEN OLED 34, a 34-inch QD-OLED monitor with 360Hz refresh rate, 0.03ms response time, and professional-grade color accuracy via HyperX ProLuma. It includes USB-C power delivery, a built-in KVM switch, and burn-in protection.

HP’s first Xbox-licensed arcade controller, the HyperX Clutch Tachi, features magnetic switches, customizable inputs, and support for 3D-printed mods. Finally, HP previewed a prototype EEG headset co-developed with Neurable, designed to interpret brain activity and help players improve focus and accuracy using AI and neurotechnology.

All products are expected to launch in Spring 2026, with pricing to be announced closer to availability.

KitGuru Says: Future HP gaming products will now carry HyperX OMEN branding, bringing the two sub-brands together, which should simplify things for consumers when shopping for new laptops or pre-built PCs. 

Become a Patron!