OnePlus reportedly withdrawing from US and EU markets

OnePlus, once known for its “flagship killer” smartphones, appears to be withdrawing from Western markets. The company has struggled to maintain its presence as a top competitor to Samsung, Apple and Google in recent years, and now future OnePlus devices may only launch in select regions.

According to a report from The Verge, OnePlus may stop releasing new products outside of the China market. Parent company Oppo says it will continue to honour existing support and warranty agreements, though details remain unclear for US customers, as OnePlus has quietly wound down its operations there. In Europe, Oppo will continue selling devices, and OnePlus phones will transition from OxygenOS to Oppo’s ColorOS “in the coming months”. Users will have the option to roll back to OxygenOS, but doing so will mean missing out on future updates.

Oppo executives declined to comment on which markets OnePlus will continue operating in. Bloomberg recently reported that OnePlus may exit India and all remaining markets except China next year. Oppo’s PR team would only confirm that the OnePlus product roadmap in China remains unchanged, offering little reassurance about the brand’s global future.

Oppo’s other sub-brand, Realme, is also undergoing restructuring. OnePlus is still preparing to launch its next flagship, the OnePlus 16, but global availability is now uncertain.

KitGuru Says: Did you own a OnePlus smartphone back in the day? What made you decide to change to another brand? 

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