Ever wondered how much of a company is its brand? Beyond the customer service, the experience, even the products themselves, brands sell. Just look at some of the most iconic companies in the world, they all have a brand that separates them from everything else. It’s a style, an image and an identity, but more importantly it’s a corporate face that can be whatever you want it to be.
More often than not, they’re specifically designed to appeal to certain audiences, with a certain type of message and thanks to FinancesOnline, we have an enormous infographic breaking it down for us.
In it we learn that certain colours can have a big impact on the way you view a logo. Yellow in the McDonald’s arches is supposed to make you feel happy and care free, while Fanta’s orange is designed to make you feel creative. They get expensive too, with many logos costing over a million pounds in development funds, with paid designers, artists and focus groups.
Though of course some, like Microsoft, Google and Coca Cola were all free. Most of those haven’t changed much since they were originally created, but ones like Nokia are nothing like the fish-head creation it once was. Granted that company has been around since the 1860s and its main business back then was pulping wood, so it makes a little more sense
KitGuru Says: Children start to take in logos by six and by eight years old they can all recall logos and products they represent. That shows the power of a good logo. *Cough* like the one in the top left.
NB. This really is huge, so forgive the shrinking. Click it to view full size.