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Samsung step up Android campaign to battle Apple and Sony

We reported a few days ago that Samsung have high hopes for their Android based smartphone sales this year and it looks as if they may be expanding into the television market to tackle Sony and Apple, according to Bloomberg.

Yoon Boo Keun, head of Samsung’s TV business told reporters “We will have to see, but we are reviewing”  whether to use the Google Android operating system in a new range of TV media related products.

This is a sensible move for Samsung as a wider audience are now more interested in media related TV products which allow running of applications and other third party software to enhance their entertainment experience.

“Android’s share in the smartphone market is increasing, so if you want to strengthen your product line-up, it’s an operating system that you would normally want,” said Jin Sung Hae, a Seoul-based analyst from Hyundai Securities.

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