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Women paving the way for tablet growth

Men may be seen globally as being most interested in new technology but UK research has detailed that more women are using tablets than men.

A survey of 3,824 British adults by YouGov show that women claim 52 percent of tablet market share in the UK, up from 43 percent from a year ago. The percentage owned by men has dropped from 57 percent to 48 percent.

The research shows that women have been getting their hands on older devices such as the iPad 1 and iPad 2 as well as the newer iPad Mini, which is a popular device for the female audience. Women are claiming 60 percent of iPad 1 and iPad 2 ownership and 58 percent ownership of the iPad Mini.

The iPad Mini, popular with the female audience in the UK
The iPad Mini, popular with the female audience in the UK

John Gilbert, Lead Director at YouGov Technology and Telecoms said “The early adopters of tablets have typically been affluent males. As they buy the latest models, they have placed their old devices on to the secondary market or give them to other members of their household. A growing number of females and under-35s own older tablets, such as the iPad 1 and 2 while affluent males have the more recent iPad 3 and 4 and Samsung devices.”

The biggest growth group of tablet ownership has been in the 18-34 year old age group. The only age group in fact which has seen a decline has been in the over 55’s, dropping from 42 percent to 31 percent.

22 percent of the adult population in the United Kingdom now own a tablet, up from 18 percent in the last quarter. 19 percent of the polled ‘non tablet’ group are said to be interested in getting a tablet sometime in the future.

Kitguru says: A small poll number to claim overall UK statistics, but interesting nonetheless.

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