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Amazon may be planning a set top box to rival Apple

Amazon have experienced strong sales with their Kindle and Kindle Fire tablets, and murmurings suggest that they may be wanting to release a set top box to partner up with your television set.

Sources close to the project spoke to Business Week hinting that Amazon wanted to release a proprietary set top box. The report claims that the box could arrive as quickly as Q3 and give the user access to the huge Amazon library of video material. Amazon Instant Video has already proven popular on devices such as the Playstation 3.

The availability would be linked with an Amazon Prime Membership and the report says that the device is being developed by Amazon’s Lab126 in Cupertino, California. The home of Apple HQ.

There is no indication yet if Amazon would open the interface to other media sources such as Netflix, although those apps are available on the Kindle tablets.

Kitguru says: No names for the set top box yet but perhaps ‘Amazon TV’ is too obvious.

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