Samsung are focused on achieving record sales in 2012. They want to increase by 30% on year growth with notebook shipments.
Samsung have had problems driving their PC business outside of South Korea, even though the handset market is very different for them worldwide. They have a staggering 50 percent share in the PC market of South Korea but they want to drive their sales in other countries worldwide.
Digitimes add “Currently, Samsung has about 50% share in the PC market of South Korea, but the company has room for improvement in the global PC market. Samsung sold 13.1 million notebooks in 2011, accounting for 6.1% of the global market share and ranked the seventh largest vendor worldwide, according to the sources citing IDC’s latest figures.
The sources pointed out that Samsung has achieved success in its ultrabook sales and reportedly increased its orders for the Series 5 Ultra in January and February. With the company expected to continue increasing its orders, Samsung is expected to ship 17 million notebooks in 2012.”
Kitguru says: Will they be more successful in targeting US and European markets?