Advanced Micro Devices has cut down the official recommended prices of its Radeon R9 graphics cards to better compete against Nvidia Corp.’s recently introduced GeForce GTX 970 and 980 graphics cards.
Starting from now on, the Radeon R9 290X will cost $399 (down from $549), whereas the Radeon R9 290 will be priced at $299 (down from $399), reports Wccftech web-site. In the U.K. it is possible to get a Radeon R9 290X for £299.99 at Overclockers.co.uk, but expect prices to decrease going forward. Official prices of the Radeon R9 285 and 280X are also expected to be reduced in order to make the cards more competitive.
The massive price-cuts are expected to help AMD to sell more graphics adapters and fight back market share it lost to Nvidia’s GeForce GTX 970 and 980 graphics boards. Thanks to lower prices, AMD’s Radeon R9 graphics cards should offer better price/performance ratio.
While the price-cuts will be definitely welcome by the market, it should be noted that many enthusiasts are waiting impatiently for AMD’s next-generation Radeon R9 390-series graphics cards that will bring in new levels of performance. Unfortunately, it is unknown when does AMD plan to introduce its all-new new graphics solutions. In the short-term future AMD is expected to introduce its Radeon R9 285X graphics card that will retail for about $249.
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KitGuru Says: For $299 the Radeon R9 290 seems to be an excellent choice. It will be interesting to see how Nvidia will react on this and whether a new round of price-war between AMD and Nvidia will begin…