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XFX shows off its own R9 390X ahead of official announcement

It looks like AMD is giving its board partners clearance to continue teasing us with the upcoming 300-series of graphics cards. XFX has updated its R9 290X Double Dissipation product page, with images of the upcoming Hawaii-based R9 390X with the double dissipation cooler attached.

Images show off the card itself alongside the retail box, which confirms that this is indeed the R9 390X. According to what we can see on the box, the card will include 8GB of GDDR5 memory, suggesting that the card will be a rebrand of its older 200-series equivalent.

R9 390X XFX

R9-390X-8DF_2 R9-390X-8DF_3
Click images to enlarge. 

That said, AMD hasn't just been sitting on its ass this whole time waiting to re-launch old cards. It does have its Fiji GPU up its sleeve, which we are expecting to be called ‘Fury', This would essentially be AMD's higher end, Titan-esque GPU equipped with HBM memory.

AMD has not officially revealed its new graphics cards yet but apparently all will be revealed at this year's PC Gaming conference at E3, which is spear-headed by AMD.

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KitGuru Says: PC builders have been waiting for AMD's latest batch of graphics cards for some time now. AMD has spent weeks teasing its upcoming cards, though rather than holding its reveal at Computex, it decided to hold out until E3, which has never happened before. Are any of you looking forward to seeing what AMD has up its sleeve this year? Planning on upgrading any time soon? 

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9 comments

  1. GrimmReaper WithaSpoon

    I seriously don’t know why they’re over complicating with the names.
    Couldn’t they have this GPU named as 380x and so on, and the HBM-based one 390x?

  2. They may have felt that would not fit the performance improvement. eg this 390x might be significantly better than the old 290x.

  3. The name Fury was given because of a contest launched in 2014 to name the new card the name fury was chosen by popular vote from the AMD site. The 390x is a step above the 290x but only by 40% maybe a little more but the price will be reasonable at 450 usd

  4. Don’t let the lies betray you. Although it’s HBM, the differences are likely to be that of around 10-15% increase. Which barely puts it ahead of NVidia’s current generation. The Fury is a card that should have been out way before Titan X and Titan Z. But like always AMD lacks the funds or the resources to jump ahead in the game.
    They’ve had to cut back so much on R&D it really pisses me off that the competition has become so stale from AMD. Not only in their CPUs, but now their GPUs. I know these new Zen processors are supposed to be glorious, but I’m really starting to get depressed seeing Nvidia and Intel charging such insane prices.

  5. I understand the anger of the way people have been treated with the 970 bs but i’d still go with nvidia and i agree AMD need to pull there fingers out of there bums to compete this to me looks like a serious rebranding

  6. Stephan Chase Morsanutto

    Eh….I ordered my 980ti and I’m sure I’ll be satisfied with it 🙂 Even if this card ends up being better value per dollar, the drivers and gsync make up for it, especially now since Gsync can be used in windowed mode (About damn time <3)

  7. “Enhanced Hawaii” Whatever that ends up working out to really being?

    A 390 (XT version) 8Gb – for $380; closes in right on heals of the 980 ($500)
    A 390 (Pro version) 8Gb – $330; plainly works over the 970.
    Again a (Pro version) 4Gb – $280; boost clock presses hard up against 970, and works against any 960Ti.

  8. HBM offers more than the bandwidth suggests, it is also lower latency, draws less power, and requires less complicated supporting circuitry in the memory controller (which helps latency, reliability, scalability, and throughput).

    Going from 384GB/s to 512GB/s is probably only worth 15%… on a GPU like the R9 290X… all else being equal. However, provide only 384GB/s to the Fiji GPU and you will be starving it. 45% more SPs, but only 33% more bandwidth could actually be a ‘problem.’ If the memory overclocks well, it could result in more meaningful gains than overclocking the 290X memory. This is why so many early rumors were based on 640GB/s – 512GB/s is evolutionary, rather than revolutionary.

    Fortunately, color compression, GPU optimizations, and lower memory latency will probably have negated the issue.

    All else being equal (which it ain’t), the rumored Fiji line specs should be at least 40% faster than the R9 290X. That would make it right on par with the Titan X. Given architectural improvements (GCN 1.2[+]) it could be more, though scaling is rarely perfect, so they may just be trying to hold on to that 40~50% window.

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