The kit ships in a predominately black box with a red strip and the company name across the top. There is a window at the side of the box so the product can be seen in a retail store.
The headspreaders are oversized and may cause problems for some enthusiast users who have adopted the largest CPU heatsink designs, such as the Noctua NH D14. They are attached with thermal tape which is adhered to the individual chips on the PCB.