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Obvious Nintendo Wii U advert is obvious

One of the biggest complaints any Nintendo fan will have of the Wii U marketing strategy, is that most of it’s target audience (Wii owners) don’t realise it’s a new console. This isn’t too surprising considering what the Wii U is called and what it looks like, but most importantly, how it’s been promoted. Well now that’s all about to change, as Nintendo’s latest web advert couldn’t make it more obvious: the Wii U is a “NEW” console.

[yframe url=’http://www.youtube.com/watch?v=ybA6nGKi9pY’]

It’s an interesting strategy and it will be interesting to see if it pays off for Nintendo. The game library on the machine is starting to become a lot more enticing for casual and more hardcore gamers, with games like the HD Zelda Wind Waker, upcoming Hyrule Warriors, Donkey Kong Country: Tropical Freeze, Super Smash Bros Wii U and a new Mario Kart (and don’t forget Monster Hunter Ultimate, which I still want to play pretty badly).

The question though is whether Nintendo can sell enough systems to sell those games too?

spit
Now you too can blow spit all over your new tablet!

While a lot of people have claimed the Wii U will kill Nintendo’s hardware business, it’s worth remembering that it took the world a year to figure out it wanted a 3Ds and now that’s a massively selling handheld. Perhaps the Wii U just took a while to get going too.

KitGuru Says: If I hadn’t bought an Oculus Rift recently, I’d have gotten myself a Wii U for Christmas. It still looks more exciting than both machines from Microsoft or Sony.

[Cheers Kotaku]

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