Microsoft has been getting pretty aggressive with its pricing recently, once Titanfall launched, the Xbox One dropped in price to £399.99 and now the Titanfall bundle has been cut down further to match the PS4 at £349,99, which is closing in on £100 off of the console's original launch price.
Asda was the first to offer the Titanfall bundle for the same price as a standalone PS4, following from that, Amazon joined in and also cut down on its price. If more retailers decide to drop prices in order to compete then we could see this become the new price point for the console. When the new consoles from Sony and Microsoft first launched, we were told time and again that we likely wouldn't see any price drops within the first year, Sony is still sticking to its launch price but if Microsoft's console starts catching up then we may see the PS4 become cheaper as well.
That said, this might just be a one time deal to shift some stock and might not lead to any sort of permanent price cut or put the pressure on Sony at all but we can hope for the best.
KitGuru Says: I'm the type of person that would ideally like to own all consoles in addition to my PC. The only problem is, console gaming is expensive and right now, there aren't that many exclusives. That said, with prices coming down so fast, maybe this time next year the consoles will be much more affordable. What about you guys? Do you like to stick to one platform or do you like to keep a console laying around?