Originally being shot down, Tencent never gave up its perusal of launching official Chinese servers for PlayerUnknown’s Battlegrounds. It seems that the ongoing battle between the publisher and Chinese watchdogs has come to an end, with Tencent securing the rights to officially launch PUBG in the country after all.
The move to bring one of PC gaming’s biggest titles over to Steam’s largest market was initially brought into question by China Audio-Video and Digital Publishing Association, in which the content watchdog criticised PUBG for deviating “from the values of socialism and is deemed harmful to young consumers.”
Tencent winning its bid to officially release the title over in China does come with the condition that it does not break these values. “[Tencent] will make adjustment to content… and make sure they accord with socialist core values, Chinese traditional culture and moral rules,” says the publisher’s letter according to Reuters.
Tencent just announced that it will be the exclusive operator of PLAYERUNKNOWN'S BATTLEGROUNDS in China after partnering with Bluehole.
Will be official China server + emphasis on banning cheaters + making the game work around regulations. pic.twitter.com/q02njDxiLw
— Daniel Ahmad (@ZhugeEX) November 22, 2017
This does mean that the Chinese servers will contain a modified version of the title in some form or another, but catering for Chinese players will in turn create “healthy, positive cultural and value guidance, especially for underage users.”
Niko Partners analyst Daniel Ahmad’s tweet about the subject also states that attention will be brought to banning cheaters, a problem that PlayerUnknown’s Battlegrounds has increasingly suffered with.
KitGuru Says: Bringing official Chinese servers will alleviate the pressure that other servers have been experiencing, hopefully bringing the ping levels back down to normal. Officially tapping into such a big market also spells good news for the title as it moves forward. More money means more content after all. Are you happy about the news of official Chinese servers?