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EA denies reports of low Battlefront sales

Recently, Gamestop suggested that sales of Star Wars: Battlefront fell “short of expectations”, which may have been true for the brick and mortar store chain but EA’s Peter Moore claims that from the publisher’s view, Battlefront is far from the sales flop that some are currently suggesting, though exact sales figures are still not being revealed.

Last week, Gamestop’s COO said: “EA’s Star Wars Battlefront fell short of expectations. We’re not going to quantify it in actual number, but we had high expectations that diminished somewhat as it got closer, and then it failed to hit those lowered expectations.”


In response to this, EA’s COO, Peter Moore said: “The comments were interesting and little bit of a surprise to us particularly as the CFO in the call then started to correct the COO as the call went on. So from our perspective I’m here to reaffirm our guidance of 13 million units sold in for the fiscal year.”

“There is no weakness that is perceptible yet in the title and I want everybody understand that based on where we think this title is and based on the marketing beats ahead of us in particular the movie launch over the next two weeks we feel very comfortable we’re going to hit the guidance that we’ve given analysts, investors and Wall Street alike.”

Previously, EA had revealed that it expected to sell 13 million copies of Battlefront during this fiscal year, and with the new movie coming out in two weeks, we can expect a bit more of a marketing push.

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KitGuru Says: Many have expressed disappointment in the way that Battlefront turned out and I don’t blame them, the game does seem a little short on content and as far as shooters go, it isn’t really much of a ‘core’ game. However, given all of the Star Wars hype floating around this month, I would doubt that the game would flop. 

Via: Seeking Alpha

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