The Epic Games Store continued offering free games to all users throughout 2021, beating records set in 2020. Over the course of last year, EGS added another 34 million users, while giving away 765 million free games.
In its latest yearly growth report, Epic Games revealed that its store now has 194 million users, up from 160 million in 2020. Encouraging that growth was a series of game giveaways, giving away 89 free games throughout last year, with a combined worth of over $2000. In total, around 765 million copies of games were given away to users throughout the year, including a big boost in December, when Epic’s daily giveaways brought in an 11% increase to monthly active users.
Of the 89 games given away, 76 of those free games went on to break concurrent user records over the course of the giveaway, so people are actively playing many of these games after the giveaways. Total hours played in games through the Epic Games Store grew to 6.2 billion, up from 5.7 billion hours last year.
Beyond that, the Epic Games Store library grew to 917 games in 2021, and garnered $840 million through sales over the last year too.
KitGuru Says: The Epic Games Store saw significant growth in 2021 and it seems that EGS will continue to use giveaways in 2022 to drive user numbers, while also signing an EGS exclusive here and there.