Sony acquires ML-focused company ‘Cinemersive Labs’

In recent years, Sony has been scooping up quite a wide range of companies, from game development teams to more tech-focused studios. In a surprise announcement, the console maker has now officially confirmed that they have acquired the ‘machine learning and computer vision company’ Cinemersive Labs.

Taking to their blog to make the announcement, Sony Interactive Entertainment officially confirmed that they have “entered into an agreement to acquire Cinemersive Labs, a UK-based machine learning and computer vision company.”

Founded in 2022, this acquisition is said to be part of PlayStation’s efforts to “push the boundaries of visual computing and deliver richer, more immersive gameplay experiences” through the application of “machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.”

Cinemersive Labs is set to join Sony’s greater Visual Computing Group – “a large team of R&D engineers with unique technical skills in: neural-networks, video coding, quality assessment, generative models, game rendering, and high-performance computing.”

As Sony continues to lean in more heavily on ML-based processes including the likes of PSSR, it makes sense for the console maker to continue to bolster its talent. That said, with how trigger-happy the company has been in recent years when it comes to shutting down prior acquisitions, here’s to hoping that the team at Cinemersive Labs have found a stable new home.

KitGuru says: What do you think of this latest acquisition? Should Sony be focusing more or less on machine learning? Let us know your thoughts down below.

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