Top brass at Activision are going to be cracking out the champagne as their Q1 profit reports are higher than expected. Their profit was a staggering $381 million USD which is even more impressive when you consider that the current economic climate has other high profile companies actually reporting losses.
The increase in profits is in part due to the continued success of World of WarCraft and Call of Duty – after recording a $1.3 billion net revenue. “Our better-than-expected first quarter performance was driven by strong global consumer demand for Activision's Call of Duty and Blizzard Entertainment's World of Warcraft. Throughout the remainder of the year, we plan to release our strongest videogame lineup ever based on some of the industry's highest quality, profitable franchises.” said Activision CEO Bobby Kotick. At KitGuru we can almost imagine him rubbing his hands in glee at the thought.
Exciting times ahead for Activision as they have also signed up a 10 year deal with Bungie.
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