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Apple iOS7 – new cleaner, flatter look

Apple have revealed their latest update to the mobile operating system at the WorldWide Developers Conference (WWDC). There are new features and a cleaner, flatter look. Tim Cook, Apple CEO said that iOS7 was ‘the biggest change to iOS since the launch of the iPhone.”

Craig Federighi, Apple vice president of software engineering showcased many of the iOS 7 features on stage before thousands of developers and press and showed the new style that is much less of a 3D feel that previous versions of the operating system.

iOS7 has a new unlock screen and the home screen shows a ‘parallax’ effect which is related to how the user moves the phone.

iOS7 has iTunes Radio which many people are comparing to Pandora, but integrates directly with iTunes and iCloud. The streaming service has two versions – one free with ads, and the other without ads for iTunes Match subscribers.

The radio has a number of preset radio stations built into it however can accept new radio stations like Spotify. Analyst Jan Dawson spoke out to say that iTunes Radio was Apple playing catchup, rather than creating something new from the ground up.

iOS now has a ‘Control Center’ which allows easy access and control of a number of the settings, including a new flashlight option.

Mail, Safari and Photos have received upgrades, adding notifications on the unlock screen and removing a previous limitation on open browser tabs. Siri also receives an update, now with a male voice in iOS7. The data for the application has increased, meaning better answers to questions and requests.

Siri is set to get new code to allow it to work better with cars. A number of carmakers will be rolling out models starting in 2014. iOS will feature on the screens mounted in the car dash.

If you want to learn more about iOS7 then head over to this page.

Kitguru says: iOS 7 – refined, rather than a huge step forward for Apple.

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