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Apple 4G advertising: UK Watchdog investigate

We have reported before on the 4G problems that affect people in the UK and Europe. It looks as if the British Advertising Watchdog are going to investigate Apple however because of the misleading marketing campaign.

Apple will be investigated over claims that the new iPad offers 4G connectivity, which is possible if you live only in specific parts of the world. UK users cannot use the 4G capabilities of the tablet, due to the frequencies that Apple have embedded into the hardware. Apple did not make it clear when they marketed the new iPad 3 that 4G was not possible in the UK and parts of Europe.

The Advertising Agency in the United Kingdom have received complaints about the claims on the Apple website about support for 4G on the iPad 3. The ASA have opened up an investigation to look into the issue.

4G or not 4G?, that is the question

Apple have also faced similar problems in Australia. Apple haven’t been very supportive with this problem even though Australia’s Competition and Consumer Commission (ACCC) said that “Apple’s recent promotion of the new ‘iPad with WiFi and 4G’ is misleading because it represents to Australian consumers that the product can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case”. It is now going further and seeking an injunction to prevent Apple selling any more product until the packaging/messaging etc have all been changed.

Apple were forced to offer refunds to all affected buyers in Australia. If the matter gets high profile attention in the UK, the same may happen.

This is the latest in a long line of iPad problems which the company are facing in the last month.

Kitguru reader orlbusa said “How about the fact that photos won’t sync to iPad 3 with Windows 7? Check out the pages and pages of complaints on Apple’s support forums. Apple has yet to address it or even acknowledge it. Time to return the iPad3.”

Kitguru says: Seems Apple are facing a raft of issues with the latest iPad 3, even though sales are breaking all records.

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