This time last year, Apple's sales outlook didn't look so good as many iPhone upgraders were either holding off for the iPhone X, or just grabbing an iPhone 7. The situation seems to have improved this year with Apple's more expensive iPhone XS Max in high demand.
According to Apple analyst, Ming-Chi Kuo (via MacRumors), iPhone XS Max demand is “better than expected”, with the plus-sized device outselling the smaller iPhone XS by three to four times. Currently, the middle 256GB option seems to be the most popular, although the 512GB model is subject to shortages due to a reported lack of reliable supply. Another tidbit is that the gold and space grey options seem to be more popular than silver this time around.
In addition to solid iPhone XS Max sales, Kuo believes that demand for the Apple Watch Series 4 is higher than expected. Apple should be able to keep up too, as an additional supplier is set to kick off mass production for the device in November.
The iPhone XR won't be available for a little while longer but it is expected to be a high seller, particularly given that many decided to skip the iPhone 8 last year.
KitGuru Says: It seems that despite the hefty price increases, there is still plenty of demand for Apple's new top of the line. Have any of you upgraded to one of the new iPhones?