Home / Lifestyle / Mobile / Apple / Apple target Google 3D Maps with takeover of mapping company

Apple target Google 3D Maps with takeover of mapping company

Apple have taken over a Swedish 3D mapping company – which would be the third mapping company they have purchased in the space of only two years.

According to AppleInsider, the debate over which firm published C3 Technologies has now emerged as Apple. C3 Technologies are a major player in the industry, using classified military targeting technology to create 3D maps. They apparently use plane equipped with angled digital SLR cameras to take aerial photos that capture the sides of buildings, as well as the tops. These images are then enhanced with photos from additional camera angles to create a full 3D rendering of a city.

C3 Chief Strategy Officer Paul Smith said “Unlike Google or Bing, all of our maps are 360° explorable. Everything, every building, every tree, every landmark, from the city center to the suburbs, is captured in 3D—not just a few select buildings.”

Kitguru says: They reckon it would have cost Apple up to $250 million to buy C3.

Become a Patron!

Check Also

HITMAN World of Assassination

HITMAN: World of Assassination will soon be playable on iPhone

Following the likes of Resident Evil, Death Stranding and Assassin’s Creed, IOI’s HITMAN World of Assassination is set to come to iOS this Summer.

We've noticed that you are using an ad blocker.

Thank you for visiting KitGuru. Our news and reviews teams work hard to bring you the latest stories and finest, in-depth analysis.

We want to be as informative as possible – and to help our readers make the best buying decisions. The mechanism we use to run our business and pay some of the best journalists in the world, is advertising.

If you want to support KitGuru, then please add www.kitguru.net to your ad blocking whitelist or disable your adblocking software. It really makes a difference and allows us to continue creating the kind of content you really want to read.

It is important you know that we don’t run pop ups, pop unders, audio ads, code tracking ads or anything else that would interfere with the KitGuru experience. Adblockers can actually block some of our free content, such as galleries!