Samsung Electronics have been reporting great success in Europe, claiming 45% of the smartphone market. The analysis also claims that the company have pushed the Android market share to 65%.
Samsung hold 30% of the global smartphone market share and the company have experienced stunning sales figures from the Galaxy S III during May and June. The studies indicate that Samsung also lead in every price range, which is impressive.
The Android platform has been losing market share in America, however the reverse is happening in Europe, with sales figures improving in Spain, Italy, France, Germany and the United Kingdom. Android is claiming 50% of the market share in many countries.
Digitimes add “The expansion of Samsung's market share means contraction for other firms such as HTC, LG, Sony, Huawei and ZTE. Taiwan-based OEM firms noted that demand in Europe has not been increasing significantly, hence firms have been seeing challenges.
In Europe's five major smartphone markets, Apple accounts for 14.4% of market share. This is due to the fact that Apple have not been working closely with Europe-based telecommunication firms. Also, countries in southern and eastern Europe have limited support for iPhone, said studies.”
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