Remedy Entertainment revamps identity with new logo

Remedy Entertainment have been a big part of the video games industry for decades now, responsible for influential and well-known IP such as Max Payne alongside more niche successes like Alan Wake. The studio has grown rapidly in the past few years – and so in recognition of this change Remedy Entertainment has announced a new visual identity with an updated logo and more.

Making the announcement on their blog, Remedy Entertainment said “A few years ago, as our studio has been transforming from creating a single game at a time to making several simultaneously and expanding beyond the borders of Finland, to a second location in Stockholm, Sweden, we embarked on a mission to refine our visual identity. We haven’t updated our logo in more than 20 years. That is, until now.”

Explaining the this new visual identity and how it compares to the Remedy of old, the studio claimed that “The bullet in the letter R in the old logo represented the era of Max Payne, but the Remedy of now is much bigger than a single game; we have a whole portfolio of games, new and old. It was time to update and redefine our visual identity to bring more consistency, showcase our evolution over the years, and better express our vision of today’s Remedy.”

The team concluded by saying “We want to create memorable worlds, stories, and characters for you to experience through our games. We wanted our new logo to reflect how we constantly evolve and continue creating exciting games with the very best people. However, it’s all still one Remedy where courageous creativity thrives. We hope you like the new look. Our future is incredibly exciting. Despite almost three decades in the game industry, in many ways it feels we are only getting started. You can look forward to Alan Wake 2 later this year and several great Remedy experiences to play in the coming years.”

The new Remedy logo is rather slick and its visual design seems in line with the likes of their more recent projects such as the SCP-inspired ‘Control’. Despite this new identity, hopefully Remedy retains the uniqueness that they have held for almost 30 years.

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KitGuru says: What do you think of the new logo? How does it compare to the original? What is your favourite Remedy game? Let us know down below.

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