Tag Archives: Nielsen

While this has been expected for some time now due to the ever increasing affordability and value of smartphones, numbers released by Nielsen reveal that over half of mobile phone owners in the US now own a smartphone. The figure officially stands at 50.4%, which is up from 47.8% in …

In a recent research poll done by Nielsen they have revealed that many consumers wish to use their mobile phones as credit cards. A massive 71% of all application downloaders are intereseted in an application that would allow them to use their smartphone as a credit card. It was also …

The U.S. market is dominated by Android powered smartphones, however according to research from Nielsen Apple iOS was able to take back some percentage points in the last quarter. Nielsen say that 44.% of consumers who bought a smartphone in the last three months bought an Apple iPhone. That number …