Tag Archives: Retire

New Xbox CEO Asha Sharma has officially retired the controversial “This is an Xbox” marketing campaign. The initiative, which debuted in late 2024, sought to brand everything from smart TVs to handhelds as an Xbox, suggesting that dedicated hardware was optional. According to a Microsoft spokesperson, Sharma pulled the plug …

After more than 30 years, Insomniac Games founder and CEO 'Ted Price' has announced that he'll be retiring from the studio.