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In practical/scientific terms, the difference from iPad 1 to iPad 2 is minimal. So why the huge desire to own the new one and get rid of the old one as soon as you can? KitGuru spies sent in some pictures last night that made us do a double, then triple take. Here they are.
Brent Cross is one of the oldest of the new shopping malls in the UK. It's several football pitches long and the only queues it ever sees are a handful of grannies waiting for toasted bagels. You get the picture.
At 5pm yesterday, the iPad 2 went on sale in the Brent Cross Apple store. There was also stock at John Lewis and in the mini PC World located inside the shopping centre itself.
What did the queue look like an hour and a half later?
Try these – starting at one end of the centre, near Fenwick's (green store sign in the distance).
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Worst job of the day has to go to this poor chap. Faced with a queue of hundreds and hundreds of people who want to become better, to realise their dreams and achieve true individuality – what has Steve Jobs asked him to hold?
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John Lewis
The nice young lady running the technology section of John Lewis (PC Retail's Technology Retailer of the Year – apparently), said that she had stock in store and online. But that the entire company's iPads had been depleted in less than 10 minutes.
PC World
Inside the empty store, several young chaps were kicking around, bored, without a customer in sight – looking at the queue of money/commission going elsewhere – saying “Man, I don't get it you know. Why don't that Apple store put some stock to us man. We could take some of that pressure for them innit”.
KitGuru says: Seems clear that the PC World chap was 100% right, Apple could have chosen to reduce the queues everywhere by increasing stock to partners. It would have made customers happier, but would also have meant sharing – and that's never really been the Steve Jobs way. Apple says “We are exclusive and you desire to own us – no matter how many people walk around with exactly the same device”. And, for that version of exclusivity, people will queue and queue and queue and…
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