FarCry 3 sales highlight AMD’s graphics challenge

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If your local supermarket starts to hand out free milk, how much milk will you buy from another store?  We reckon ‘much less’. Data just in to KitGuru highlights the present disparity in sales for GeForce and Radeon in the channel. The abacus gets a dusting off as we ponder the significance of software sales data.

A huge number of you downloaded the KitGuru Annual Awards article at the start of January. It covers all of the major component areas, with detailed analysis before a winner is appointed in each category. After reading it – and then following the links to both the 6GB Sapphire 7970 Toxic and VTX3D 7870 Black – you’d be forgiven for thinking that AMD pushed out some of the best cards in 2012. And you’d be right.

But when it comes to the market as a whole, most people buy mainstream cards. In that market segment, a lot of responsibility goes to the reseller/store where you buy from. They will be pushing offers based on the stock available in the channel. In other words, if there’s loads of nVidia stock in the market, then THAT is what you will see on the shelves – which will influence what you end up buying.

When AMD launched its ‘Never Settle’ campaign for Q4, it was warmly welcomed by gamers who could get games like FarCry 3, Hit Man Absolution and Sleeping Dogs bundled with every card from the Radeon HD 7770 and above.

So that brings us to the headline.

Fact: The top selling game in our market for December was FarCry 3. That means that more money was taken in our stores, for Far Cry 3, than any other game.

But it was FREE with many AMD cards.

So who would BUY this game?

We reckon it must be people who did NOT get it for free.

Which must mean a significant number of nVidia GeForce customers did make the purchase.

Over at CES, nVidia’s former head of global GPU sales, Roy Taylor, is busy plotting a crusade toward redressing the balance between AMD and nVidia in the channel. AMD’s CSO John Byrne has been quoted as saying “Roy’s enthusiasm and passion for technology evangelization will help strengthen our channel business as we bring new low-power APUs and discrete GPUs to market in 2013″.  Hmm…  We’ll revisit this area in a while and let you know what progress (good or bad) is being made.

Roy Taylor Far Cry 3 AMD KitGuru CES FarCry 3 sales highlight AMDs graphics challenge

According to Roy Taylor, it's a jungle out there - survival of the fittest and all that

KitGuru says: One of the reasons you need to pay a game publisher so much for a bundling deal, is because the software companies know that sales will be lost in the high street. Doing a deal on a game, which subsequently hits number one spot week after week, is not quite the perfect result for a bundler.

Comment below or in the KitGuru forums.

KitGuru says:

Comment below or in the KitGuru forums.

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  • Matt T

    After years if using AMD/ATI cards, i can safley say that i’d never go back to them.
    In the last 10 years ive had 5 ATI cards die/burn out.
    Conversly, i’ve had 1 Nvidia card die in that time.
    Just been out and brought a Asus GT 640 2gb for £60. Why? well, because it means i won’t ever have to fight with Catalyst Control Center again and it doesnt require a 6pin power adaptor like comparable ATI cards.
    Free game or not, not having to fight with bad drivers and replace my PSU is worth a whole lot more

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  • Nic

    I dispute your conclusion. People paid money for FarCry3 and these people also bought Nvidia GPU’s? Or that only nvidia gpu owners bought FarCry3 separately? What about the vast majority who already had a graphics card, AMD or Nvidia, and just wanted the game? To pay £40 for a game or £300 for the game and a free graphics card?

    I happened to buy a new Nvidia GPU, to replace my previous Nvidia product, but didn’t buy FarCry3.

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