Dabs digs deep, slashes Radeon 6850 price even further

OK, it's gone from a love-fest to a blood-bath in a matter of minutes. KitGuru recently reported that Bolton-based Scan had pushed hard on Radeon pricing to offer the world a 1GB XFX 6850 for £128. Now it seem that might not be enough to capture top spot. KitGuru uses a BT hall-pass to get inside Dabs' latest deal. Where will it end?

No sooner had Scan moved the XFX Radeon HD 6850 to £128 including VAT – with a free copy of Dirt 3 thrown in for good measure – than we began to get pinged by their physical neighbours, BT-pwned Dabs.

While the card itself is still a 775MHz XFX with 1GB of memory, there are 2 fundamental differences.

First, this is bundled with Total War: Shogun 2.

Second, it is a full £10 less, at just £117.99 inc vat.

When you remember that, when it launched less than a year ago, the 6850 was around £160 – this new price from Dabs represents a drop of more than 26%. Substantial stuff.

The real question is, will this be enough to stimulate growth in the hottest months of the year?

KitGuru says: While the share holders might not be happy with this kind of slashing on prices, gamers love it. With the 768MB GTX460 on Dabs from £133, it seems likely that we will see a corresponding drop in prices from nVidia. Anyone who bought one of these DX11 cards a year ago, must be a little tempted to go CrossFire/SLi at these prices!

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