Gears of War E-Day does not use GenAI; campaign length officially detailed

Following their official deep-dive on the upcoming Gears of War E-Day, the team at studio ‘The Coalition’ have been sharing new details pertaining to the impending Xbox console exclusive. Alongside new information on just how long the campaign will be, it was also confirmed that no Generative AI was used during any part of the game’s development – increasingly becoming a marketing bullet point.

Taking part in an interview with IGN, The Coalition’s creative director Matt Searcy, brand director Nicole Fawcette, and art director Aryan Hanbeck sat down to discuss various aspects of Gears of War E-Day, including changes to movement mechanics; how they are preserving Gears’ lore and plenty more.

Speaking on the campaign, Searcy confirmed that E-Day is “longer than any campaign [The Coalition has] built” sitting at around 14 hours while featuring more collectibles than any prior title – lending itself to greater replayability.

For context, most Gears of War games have landed at around the 10 hour mark for their main stories, with the primary exception being Gears 5 at 11-12 hours. Given this, 14 hours should represent a nice uptick in the amount of playable content while not dragging on for too long.

In even better news, the team confirmed that no generative AI was used during any part of Gears of War E-Day’s development, with creative director Matt Searcy stating: “We have a kickass concept art team, and our art book is going to rock.”

Given that a number of game announcements during the past week have disclosed their use of GenAI during the game-making process, it is refreshing to see The Coalition seemingly taking a hard stance against the controversial technology.

KitGuru says: Are you excited for Gears of War E-Day? Is the use of GenAI a dealbreaker for you? What do you think of the campaign’s expected length? Let us know down below.

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