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Diversity is the name of the game at Multiplay i49

Roll the clock back around 10 years and i19 at Newbury Racecourse was largely populated by teenage boys with camping equipment and Antec 900 chassis. At the Telford International Centre for i49 in 2013, the biggest surprise was the make up of the audience. KitGuru presents the photographic evidence that geeks exist in all shapes and sizes.

There will always be early adopters in every market.

But to really succeed, you need to open up and diversify your audience.

Alongside drawing the biggest crowds ever seen at a UK LAN gaming event, Multiplay also managed the greatest diversity seen at i49.

Here’s the evidence.

Companies like GameTee offer cool fashion for cool  folks - and they were drawing a broad cross section of gamers looking for the visual edge
Companies like GameTee offer cool fashion for cool folks – and they were drawing a broad cross section of gamers looking for the visual edge. Hardcore gamers, friends and family – all drawn in by the designs

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Without any special timing, a photo of the OcUK stand results in the capture of multiple ladies
Without any special timing, a photo of the OcUK stand results in the capture of multiple ladies

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Down on the floor of the gaming arena itself, multiple teams now have female members and support
Down on the floor of the gaming arena itself, multiple teams now have female members and support

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Each year, Multiplay pulls in more and more people with its friendly blend of serious gaming and mindless fun
Each year, Multiplay pulls in more and more people with its friendly blend of serious gaming & mindless fun

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Industry statistics show that a vast number of ladies now game, we're hoping that events like i49 will encourage them to come right and compete with the boys head-2-head
Industry statistics show that a vast number of ladies now game, we’re hoping that events like i49 will encourage them to come right and compete with the boys head-2-head

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Multiplay's warm-n-welcoming environment draws a broad cross section of enthusiasts
Multiplay’s warm-n-welcoming environment draws a broad cross section of enthusiasts

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You're never too young to have a blast
You’re never too young to have a blast

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KitGuru says: Very impressive. The future of gaming looks very healthy if Multiplay i49 is anything to go by.

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