While the majority of the 3,000 gaming fanatics that poured into Telford International Centre over the Bank Holiday weekend were a reasonably well-bathed bunch, oral hygiene can be something completely different. KitGuru snapped a nice gesture from the Martians and wanted to share it with you.
Without doubt, Multiplay i43 was the biggest UK LAN event of all time. Which is a good thing. But the universe is full of Ying-Yang moments.
With at least 2,500 people staying overnight in the vicinity, morning breath was always going to be a possibility.
If you’re not sure what we mean by morning breath – or uncertain of how it can affect your life – trying kissing a dog and then speaking with a girl you like.
Knowing that this was a possibility, enter Mars, and its sibling brand, Wrigley to the rescue.
When we came into the main hall on Sunday morning, each and every seat was covered in mouth-freshening minty mints and Wrigley Extra chewing gum.
Small touch, and not likely to cause a dent in the confectioner’s coffers, but KitGuru is a fan of intelligent marketing – and this gesture solved a very specific and real problem.
KitGuru says: Wrigley, we salutes you!
Comment below or in the KitGuru forum.