Two weeks ago, Nintendo announced that with the holiday period just around the corner, it would be stepping up production of its Switch in order to try and meet demand. While the Japanese manufacturer is making good on these promises, it is concerned that the demand might be too high for supply to keep up with.
The Nintendo Switch has been heavily in demand since its March release, with many places experiencing stock shortages around the world due to a diminishing supply chain. Some of this has been out of Nintendo’s hands but just how much could be debated as the company is well known for its consoles being difficult to get a hold of.
Nintendo of America’s president Reggie Fils-Aime took to The Financial Times to talk about supply and demand for the company’s hit console.
“I’m going to make millions of these units to flow into the marketplace,” he said. “But what I don’t know is what the demand is going to be. And there is a potential that demand is going to outstrip supply.”
Despite feeling like “the demand is there and the supply chain is there,” Fils-Aime is concerned that the demand is still growing and might be unmanageable in time for the holiday period.
“Can we do more? It depends on our ability to make more. We don’t want to have a consumer disappointed by not being able to get one for the holiday season. But managing that complex supply chain is a challenge.”
With 1.5 million sales under its belt, Nintendo has already bagged the accolade of fastest selling console. Whether or not this is a marketing ploy to get you to rush out and buy one, at this point it isn’t worth chancing the disappointment come Christmas day.
KitGuru Says: The Switch still needs more games in my opinion but I am glad to have one. Zelda alone grabbed my attention for an absurd amount of time, so I can only imagine what Super Mario Odyssey will do to me next month. Do you need a Switch in time for this holiday season?