KitGuru KitGuru.net – Tech News | Hardware News | Hardware Reviews | IOS | Mobile | Gaming | Graphics Cards
It is safe to say that the Amazon Fire phone hasn't lived up to the company's hopes or expectations, failing to appeal to both critics and consumers but at least Amazon isn't under any delusions as CEO, Jeff Bezos categorizes the device as a “smart failure”.
Speaking with NBC, Bezos said: “People love to focus on things that aren't working. That's fine, but it's incredibly hard to get people to take bold bets. And if you push people to take bold bets, there will be experiments … that don't work”. He went on to note that Amazon's other services and devices, such as Prime and the Kindle, were bets that did pay off.
Since the Fire phone fell flat on its face, Amazon doesn't have any immediate plans for a new device but we may see one in “some number of years”. Jeff Bezos admits that it is going to take many iterations to get this one right.
Discuss on our Facebook page, HERE.
KitGuru Says: The Amazon Fire phone wasn't a particularly great device and the demand for a phone from the company was evidently non existent. What do you guys think of the Fire phone? Was it a bad idea?
when you advertise with snotty kids in the picture you obviously market to the wrong people.
“Hey guys! Come buy our underpowered sub HD display phone! It’s hilariously overpriced and can’t get the apps you want, but it sure does make it easier for us to sell you stuff! Guys! Hey, guys! …..guys? Hello?”
They should have taken a square look at the Moto G and decided if they could do better for the price. If not, don’t release it.