It has been a while since Twitch last shook up its partnership program by introducing a new affiliate tier. Now according to new reports, Twitch is considering an even bigger shift for its partnership program, which could change the current revenue split to 50-50, incentivise more advertising breaks during streams and remove exclusivity.
According to sources speaking with Bloomberg, Twitch is considering a number of major changes to its partnership program. The biggest change, and one that may receive pushback from established partners, is a switch from a 70-30 revenue split to 50-50. However, Twitch is also considering a tiered partnership system, or making up for the lower revenue split by releasing partners from exclusivity restrictions.
By removing exclusivity from Twitch partner contracts, streamers would be free to broadcast on other platforms too, such as YouTube. Twitch is also reportedly considering offering more incentives to run ads during streams, including bonuses for reaching a certain amount of ad time per hour during broadcasts.
While all of these changes are in consideration, nothing has been finalised yet and Twitch declined to comment on the report. Still, it seems that we can expect some further changes at Twitch in the months to come.
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KitGuru Says: Moving from a 70-30 revenue split to 50-50 surely won't go down well, but we'll have to wait and see if this ends up being officially implemented.