The unfinished trailer for The Mummy reboot which was accidentally uploaded to the IMAX Youtube account has been doing the rounds for a few days now, and as you might imagine, Universal Pictures isn't happy. In typical fashion however, it's fallen in to the pitfall of trying to have it removed from the internet – and we all know how well that works.
The Mummy is an upcoming 2017 action movie that reboots the original Brendan Fraser vehicle with a new protagonist in the form of perennial action star, Tom Cruise. By all measures it looks like your average action adventure film, but a trailer which was uploaded without much of its sound has been doing big numbers, despite Universal's attempts to have it removed.
The video we embedded in our original story has around 500,000 views at the time of writing and has yet to be removed, but elsewhere Universal has been much more successful. It's pulled Youtube clips and even Tweets from some people referencing it, using the DMCA takedown procedure to censor their messages.
i think "leaked" is maybe a strong word to describe a trailer they distributed themselves, but okay pic.twitter.com/YswQyvEDTh
— Nick Robinson (@Babylonian) December 20, 2016
As TorrentFreak points out, the language in the DMCA takedown notice suggests that the trailer was “leaked,” when it was presumably an IMAX employee who uploaded it in the first place. While a mistake, that certainly isn't a leak.
As with all things internet too, if you try to hide something, the result is the complete opposite. The trailer has been re-uploaded in so many places that it's now easier than ever to find and people have been adding their own soundtracks to the trailer and putting cruise and co.'s audio over other videos and content.
Super Mummy Trailer Audio 64 pic.twitter.com/AQ1nsD3HyH
— GOOD VIDEO ZONE (@goodvideozone) December 20, 2016
My personal favourite is Cruise's scream being given the honour of becoming the 21st century's Wilhelm Scream.
I replaced the Wilhelm Scream with Tom Cruise's scream from The Mummy trailer. https://t.co/5nbKyEUglG
— Scott (@Menel4us) December 20, 2016
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KitGuru Says: Whatever happens with the messed up Mummy trailer, it seems safe to say that we will all be able to find it whenever we want, forever.