We have seen plenty of companies raise their prices following Britain’s EU referendum last year. With that in mind, it should come as no surprise to hear that the average trade price of PCs in the UK has shot up by almost a third in the year following. However, there are a few other factors also at play.
According to data collected by analyst CONTEXT and shared by The Register, the average sale price for desktops, notebooks and workstations reached £480 in July and August. This is a 30 percent bump from those same months last year.
Note: This is just a generic picture used for illustration purposes.
The weaker pound will play a part here but it isn’t the only cause for a rise in average sale price. CONTEXT believes the currency issue has “had the biggest impact” but component shortages, fewer sales to retailers and a shift to higher-spec PCs will also play a role.
Over the last 12 months, there has been a major shortage in DRAM and NAND components, which has had an impact on pricing. Beyond that, the pound sterling is weaker against the US dollar now compared to before the referendum, acting as another factor. This isn’t the biggest surprise though, as the likes of Dell, Apple, Microsoft and Lenovo have all raised prices in the last year.
KitGuru Says: PCs aren’t the only things going up in price at the moment. We have also seen game companies like Blizzard and Riot raise prices, as well as smartphone companies like OnePlus.