Target Corp are dropping the Amazon Kindle from 1,700 stores and their website, just as they plan to create mini shops for Apple products in 25 of their stores this year.
Amazon’s Kindle has proven a strong seller, despite Apple’s dominance in this sector. Spokeswoman for Target Molly Snyder said that the retail chain have been handling a ‘ongoing review’ of their stock, prices and quality of the offerings in store. We aren’t exactly sure why this would directly lead to a removal of the Kindle, but we can only assume that they are shifting resources to deal with more Apple products. We haven’t heard of exact sales figures from Target, but it could be possible that the Kindle is failing to meet expected targets in store.
Apple have sold 55 million iPads since the range launched in 2010. These are staggering figures and no other company has managed to mount a serious challenge against Apple.
When pressed about the relationship with Apple, Snyder said “We will continue to offer our guests a full assortment of e-readers and supporting accessories.” So clearly it must just be Amazon who are getting the boot.
Kitguru says: Target seem to be putting all their eggs into the Apple basket, which on a business level seems to make a lot of sense right now.