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Oculus will undergo Meta rebrand in 2022

In October, Facebook announced that it has a new name – Meta and as part of the company’s new mission to trap us all in ‘the metaverse’, we’ll also be seeing some rebranding for other products. As part of this rebranding effort, the Oculus brand will be replaced in 2022, with the Oculus Quest 2 becoming the Meta Quest 2, and the Oculus store and its various apps will also be rebranded too. 

Facebook/Meta initially confirmed plans to replace the Oculus brand in October, alongside the unveiling of Meta, Facebook’s new parent company, owning Facebook, Oculus, Instagram, WhatsApp, Messenger and others.

Speaking on the changes, Meta’s VP of AR and VR, Andrew Bosworth, explained (via GI.biz) that we’ll start to see the retirement of the Oculus brand in early 2022. This will include rebranding the Oculus Quest to Meta Quest, and the Oculus App to the Meta Quest App.

“We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make”, Bosworth said. “While we’re changing the brand of the hardware, Oculus will continue to be a core part of our DNA and will live on in things like software and developer tools.”

It’s not all bad news here though, as the rebrand will also see Meta dropping the need for a Facebook account to use the Quest 2 headset – a change that caused a lot of backlash when it was first announced.

KitGuru Says: Many of us early VR enthusiasts will likely continue to use the Oculus name out of habit. Calling the headset the Meta Quest or referring to the app as the ‘Meta Store’ is going to take some getting used to. 

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