In its quarterly earnings report, Activision Blizzard has announced that Destiny has more than 16 million registered users and was the largest new video game franchise launch in history. It also goes on to talk about how successful Hearthstone has been and new as of yet “Unannounced Initiatives”. It seem as though 2015 could be a pretty big year for the company, even after setting several impressive benchmarks last year.
The report also said that Hearthstone has now surpassed 25 million registered players and that December was the largest month for monthly active users, although it did not say exactly how many users this was. The Goblins vs. Gnomes expansion and Android tablet version that launched in December probably helped boost these numbers up. Either way having 25 million registered users is pretty huge.
While it started 2014 with five franchises, it will be hoping to end 2015 with a whopping ten. At the start of 2014 it had Call of Duty, World of Warcraft, Diablo, Starcraft and Skylanders but since the start of last year it has added Destiny and Hearthstone to that list. It will also soon add Heroes of the Storm, Overwatch and at least one unannounced franchise to that list, no clues as to what it is, though it will probably be coming from the Activision side of the business.
In other exciting industry news it is expecting the global market for video games to expand to be over $100 billion in 2016. This is well above any other entertainment industry, although some estimates put it close to that number already. With so many massive franchises, both being played right now and to be launched before the end of 2015, this is looking like it’s going to be another excellent year for Activision Blizzard, proving many who doubted the sense of the merger very wrong.
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KitGuru Says: I remember when Activision and Blizzard first announced the merger of the two companies and there was a lot of scepticism, both internally and externally. Seems like it’s been good for both companies though and with so many top games they have a pretty good position in the market. Having to pick a favourite game out of their franchises would be tough though, which would you choose?
Source: Activision investor