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AMD suggests Nvidia has sour grapes over next-gen consoles

Nvidia has been quite vocal about its disinterest in the console industry, citing low profit margins as one of the reasons you won’t find any of its hardware in the next-gen Xbox One or PS4 consoles. AMD however, believes this isn’t true and that by bringing its hardware to bear, it can create a much more competitive and profitable industry for console makers and game developers.

“[Nvidia’s] position seems a bit like sour grapes to me,” said AMD PR head Robert Hallock. “The reality, according to industry legends like John Carmack, is that the standardization of console hardware will, in his words, ‘make it cheaper and easier to develop games for multiple platforms.'”

AMD making sweet berry wine with Nvidia’s tears.

In Carmack’s and Hallock’s minds, this means better games for gamers and more time for developers to spend polishing them. “We are very proud to help enable this sort of ecosystem for game developers, and excited that such an ecosystem runs almost unilaterally on our hardware. I can’t imagine why anyone would willingly cede such a favourable situation,” he concluded.

As GamingBolt points out, Nvidia initially turned down working with Sony due to what it suggested was too low a price point for its hardware.

KitGuru Says: Perhaps now that the PS4 has received such hefty praise from the gaming community, especially in comparison with the traditionally AMD filled Microsoft hardware, Nvidia is regretting its decision. What do you guys think?

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  • dabsondabsondabs



    Even on AMD hardware both consoles and PC’s need Nvidia. Their industry innovations are second to none. They don’t need to take a low price point for their hardware in consoles because they already own the pc market which is significantly more profitable, and they will still have their hands in all of the great software innovations which come with hefty revenues while letting AMD take the hardware hit.

  • Peter

    AMD sucks, that’s why consoles fail.

  • Ricky

    “AMD sucks, that’s why consoles fail” LOL NVidia are no better ask anyone who bought a laptop with NVidia gfx only to find there was a issue with the substrate that caused the chip to lift away from board (from manufacture) AMD rule, NVidia SUCK !!!

  • Bunkie

    Nvidia is only for the people who have money to burn *cough* titan z *cough*