Home / Channel / Disney Infinity sales drive strong quarter earnings

Disney Infinity sales drive strong quarter earnings

The Walt Disney Company has just published its year on year and Q4 revenue results and it's been doing very well indeed. A large part of this is thanks to the high sales of Disney Infinity, with over a million starter packs sold and countless additional figures helping to bump overall sales of Disney Interactive to over $1.1 billion.

Each of those starter packs isn't cheap, at around £50 a pop here and $75 in the US, that's a big chunk of change just from the base game. Each additional character is £13, or £30 for a triple pack and there's nearly 30 over all. That means a fully stocked Infinity set up will cost parents almost £300. Combine that with power discs, of which there's 30 and that you have to buy them two at a time (£3 per pack) in opaque packaging and it could get even more expensive.

Multi-platform feature support means everyone can get involved

Overall the sales of these toys/real world DLC packs drove a 96 per cent increase in Disney's gaming business, drawing in almost $400 million throughout the last three months alone – and that hasn't even taken into consideration potential sales over the Christmas period, which are likely to be incredibly high.

Year on year, this is a big increase in profit too. Last year Disney gaming lost some $76 million during this quarter. Comparatively, this year it made $16 million.

KitGuru Says: I've not tried Infinity, but I imagine it's a big money sink for parents. That said, is it a fun COOP game to play with your kids? I've tried Skylanders with a friend's lad and that was fun.

[Cheers GamesIndustry]

Become a Patron!

Check Also

Genshin Impact studio’s next title gets release date

Genshin Impact put studio MiHoYo (now known as Hoyoverse) on the map, with the open-world …