Ubisoft’s stock is currently down by 9.12 per cent to $3.29 thanks to Assassin’s Creed Unity’s buggy launch, in-fact the game is so glitchy that you can already find compilation videos on YouTube. It’s not just PC users having problems either, review outlets noted heavy performance issues on both the PS4 and Xbox One.
Ubisoft’s stock has plummeted today in Europe as a result. Assassin’s Creed is a pretty important franchise to the publisher so the fact that the reviews are fairly poor is bound to hurt investor confidence. Polygon’s own review noted that “moment-to-moment performance varies between acceptable and abysmal”. Additionally, Eurogamer‘s review noted that “Unity suffers from some glaring performance issues, particularly on PlayStation 4, with frame-rates regularly taking a tumble”.
Stock does tend to decline and rise back up fairly regularly so it is possible that despite the title’s poor launch, stock could break even once again tomorrow. However, this ordeal does raise the question, would Ubisoft have been better off delaying Assassin’s Creed Unity? Does the series really have to be a yearly release?[yframe url=’http://www.youtube.com/watch?v=-PkzIGSyjLQ’] Via: Yahoo. Fair warning, the video does have a fairly annoying soundtrack.
It’s a little early to tell if Assassin’s Creed Unity’s troubled launch will have a lasting effect on Ubisoft’s stock but it will be interesting to find out.
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KitGuru Says: Review copies of the latest AC game came with a 12 hour post-launch embargo, restricting reviews from going up until well after the game had been available to consumers. This certainly shows a lack of confidence in the product and makes it seem like Ubisoft was actually aware of the game’s state but refused to delay it. Do you guys think this will hurt Ubisoft’s reputation with Investors? Do you think Assassin’s Creed should continue being a yearly franchise?