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Blizzard removes WoW 30, 90 and 180 day game time cards to push subscriptions

Blizzard has caused some drama this week after making changes to ‘game time’ codes for World of Warcraft. While previously people could buy game time cards for 30, 60, 90 or 180 days, three of those options have been removed, leaving 60 day game time purchases as the only option. 

As part of the announcement, Blizzard stated that it has “conducted a review on available services in all currencies” and based on the results, it is removing 30, 90 and 180 day game time card options. Typically, a 60 day game time code for WoW would cost £19.99, but key sites would often sell these for a bit cheaper.

While Blizzard hasn’t directly stated this, some believe that this move is an effort to put a dent in key market sales. This would also push more people into subscribing to WoW instead, as subscriptions cost £9.99 per month, with the monthly cost going down if you pay upfront for longer periods of subscription time – a six month subscription for instance costs £8.69 per month, billed as a payment of £52 every 180 days.

While game time cards are changing, Blizzard is not making changes to WoW tokens, which grant 1 month of game time per token, or subscription prices. The timing here is particularly interesting, as WoW Classic will soon be updated with The Burning Crusade expansion, which is currently in beta testing.

KitGuru Says: Do many of you still play WoW from time to time? When you jump back in, do you prefer game time codes over subscribing? 

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