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British newspaper mistakes Deus EX augmentation for real life

Well kids, this is what happens when you don’t do your research properly. British newspaper ‘The Sun’ had a bit of a face-palm moment yesterday when it printed a column on amazing upcoming gadgets, with just one catch though: in this column it included the eyeball augmentation created by Sarif Industries from Deus Ex.

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“Such technology is in its infancy now but will be commonplace to our grandkids,” the column reads.

It looks like the writer really believed the viral marketing website that Square Enix put out for the game, even with the game advertisements and teaser trailers on it.

While eyeball tech is around, we aren’t that close yet. Last year two blind men had electronic retina’s fitted, giving them back partial vision. As we get closer to the points where this sort of Deus Ex is possible however, it’ll be interesting to see if some of the ethical problems talked about in the game become more of a reality.

This isn’t the first time the British media has mistaken a video game for real life. A couple of years back ITV mistook Arma 2 for secret IRA footage.

KitGuru Says: It is funny that a video game can be mistaken for real life but when you take into account some of the controversy behind David Cameron’s move to censor the internet for Britain, it raises cause for concern. It seems our press and politicians just aren’t educated enough when it comes to tech and in this day and age that’s not a good thing.

[Thanks to GoodGaming for the catch]

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