Genshin Impact studio fully embraces the Metaverse

In what feels like a blink-and-you’ll-miss-it moment, the Metaverse and NFTs sprung out of seemingly knowhere, with almost every major publisher offering an opinion on the concept – and many embracing it. The latest studio to do so is MiHoYo, the developers of Genshin Impact, though in their case they are taking a few cues from Facebook/Meta.

Making the announcement on their new website, the MiHoYo team said “Today, we are excited to announce the official launch of our all-new, forward-thinking brand, HoYoverse. The brand aims to create and deliver an immersive virtual world experience to players worldwide through a variety of entertainment services.”

According to HoYoverse, “The launch of HoYoverse reflects our growing commitment to providing global audiences with immersive entertainment through high-quality, diverse content,” with HoYoverse’s CEO Haoyu Cai adding that “Our mission in establishing HoYoverse is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion.”

Cai concluded by saying “We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience.”

Going from developing a burgeoning franchise in Genshin Impact to heading their own Metaverse is certainly a quick turn of events, especially as the definition of a Metaverse at this point is so confused as to be nearly pointless. Regardless, it will be interesting to see what becomes of this gamble in the long-run.

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KitGuru says: What do you think of the new name? Are companies jumping on the Metaverse too early? Will this move backfire? Let us know down below.

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