Lost Ark just had its official release less than a week ago, and it's already breaking records. Peaking at over 1.32 million players, player demand is through the roof, forcing Amazon to roll out additional servers in Europe.
To reduce queue times to an acceptable level, Amazon Games and Smilegate, the developer behind Lost Ark, are working together to launch a new European server region separate from the Central Europe region. According to them, this is the only way to accommodate more players in Europe. The new server region will take some time to be created, but Amazon promised to share exact timings as soon as possible.
We still don't know how Amazon will name this server region, meaning it could be Western Europe, Eastern Europe or something else entirely. Unfortunately, this new region won't have cross-region play functionality, meaning you'll lose all Royal Crystal and Silver balances if you choose to change. So, if you plan to change servers, we recommended holding a bit longer on the account items you haven't claimed yet.
In addition, Smilegate and Amazon have also announced they will be handing out celebration gifts to all players. In this gift, players can find a vehicle selection chest (Terpeion or Terpeion of the Shadow), a midsummer night's dream instrument skin selection chest, 10x healing battle item chests, 10x offensive battle item chests, 3x legendary rapport selection chests, 3x weekly trade potions packs, and 20x phoenix plumes.
Anyone that enters the game between the launch of the new region and March 2nd (7:59 am GMT) will be eligible to receive the gift, suggesting the new server region will be available in less than two weeks.
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KitGuru says: Although it's nice to see Amazon trying to improve its game, it doesn't seem that current players will choose to change region. Some people have already invested money, time and other resources in their characters and don't want to throw away their progress. Unless Amazon offers a cross-server region transfer.