Black Friday has now come and gone, with various hardware and software manufacturers offering deep discounts on their games, accessories, consoles and more. Despite the Nintendo Switch 2 being the new hotness, it was Sony’s PlayStation 5 which seems to have ‘won’ Black Friday – taking home half of all console sales for the period.
According to industry analyst Mat Piscatella of Circana, the PlayStation 5 accounted for 47% of all console hardware sales during Black Friday in the US, with the Switch 2 landing in second (24% of sales) and the relatively unknown Kinect-styled ‘NEX Playground’ taking the 3rd spot from Xbox with 14% of sales.
In the UK, PlayStation performed even better, with Christopher Dring of TheGameBusiness confirming that PS5 took home 62% of all console sales during Black Friday. As expected, the Switch 2 ended up in second place with 23% of sales, and Xbox bringing up the rear with 10%.
Sony had been pretty aggressive this Black Friday, with the relatively-more-affordable PS5 console seeing rather steep discounts during the promotional period. This strategy seems to have worked wonders for the console maker, with PS5 continuing its lead.
It will be interesting to see how sales for both PS5 and Switch 2 evolve over the next year as Nintendo’s console starts to mature.
KitGuru says: What did you pick up this Black Friday? Are you surprised by PlayStation’s dominance? Did you expect the Switch 2 to take the top spot? Let us know down below.
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